this has always bothered me. there are 10,000 peoplemeters in the whole country, being responsible for every single show on tv's ratings the following morning. is this a statistically valid sample size?
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a collection of mostly advertising-related thoughts, and some other thangs - from somebody who really has no idea how to do this.
1 comment:
Not only is the sample size just unacceptably small, but do you think that every one of those 10,000 homes that do have a Nielsen box keep a real accurate record of what they're watching? Or are they just lazy and doing a half-ass job because they like getting paid to have the box?
The system is flawed, no doubt.
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